Dan Kennedy – The Writer’s Utopia – Jerry Buchanan’s Information Marketing Collection

Here is what you’ll receive:

(1) A reprint of Jerry’s 93 page “little yellow book”, ‘Profitable Self-Publishing.’

This was the second version, and replaced the original Writer´s Utopia book.

(2) Jerry’s Course, ‘How To Make $500.00 A Day – Everyday”, consisting of three Manuals:

(a) – Writer’s Utopia Formula, 61 pages. Takes a person step-by-step through finding markets, choosing topics to write about, advertising and selling self-published books and reports. Includes čase histories, examples, success stories, some of Jerry’s articles, a little pitch for his “Inner Circle”, a primitive coaching program, S375.00 a year.

(b) – How To Sell Information By Mail Successfully., 60 pages. Includes a lot of information on actually writing info-products, doing research, as well as advertising and direct-mail.

(c) – How To Avoid 22 Costly Mistakes In Mail-Order, 16 Page Report.

(3) How To Start Publishing Newsletters, 19 Page Report.
(4) Information Marketing Sampler: How To Get Rich In Self-Publishing, 12 Page Report. This was used late in Jerry’s business, mailed to old customers, to sell his inventory of books.
(5) AU the Towers Club/Info-Marketing Report newsletters, from 1992-1996, over 200 pages. This is a remarkable look at the evolution of Jerry’s thoughts and this business over a four year span.

(6) Dan Kennedy’s Notes: 50 pages of notes cross-referenced to these materials; my comments, thoughts, reminisces and stories