Henneke Duistermaat – The Enchanting Copywriting Course

Learn how to write a persuasive sales page (without selling your soul)

This course is based on my personal experience coaching both non-writers and writers to write their own copy from scratch.
You’ll learn the practical skills to become a confident copywriter—even if you think you’re no good with words:
Learn copywriting techniques one by one
Sharpen your copy ‘X-ray’ skills
Structure a sales page like a pro
Follow a pain-free copywriting process
This course helps you get unstuck, avoid common copywriting mistakes, and adopt a relaxed approach to selling and marketing.

Who is Henneke Duistermaat?

Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.
She has authored the 5-star rated book How to Write Seductive Web Copy, and she’s written about copywriting for popular sites such as Copyblogger and Kissmetrics.
Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.

Who the Enchanting Copywriting course is for …
This course is for small business owners and solo-flyers—whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, copywriter, or other service provider, this course helps you write more compelling copy so you can grow your business.

This course is different …

This is no ordinary copywriting course

This course is based on my personal experience coaching both non-writers and writers to write their own copy from scratch.

You’ll learn the practical skills to become a confident copywriter—even if you think you’re no good with words:

Learn copywriting techniques one by one
– Short video tutorials (+ transcripts) show how to implement copywriting techniques
Sharpen your copy ‘X-ray’ skills
– 31 activities teach you how to evaluate and improve any sales copy (including your own)
Structure a sales page like a pro
– Templates, annotated examples, and detailed instructions demonstrate how to captivate web visitors and how to nudge them to buy

Follow a pain-free copywriting process
– Checklists and a detailed case study give you the confidence to produce a non-icky page that sells

The Enchanting Copywriting course: Part I

In the first part of the course, you learn the 4 essential persuasion techniques.

1. Tap into customers’ desires

– Learn the Sunshine Method to writing non-icky sales copy that sells
– Present your customers as the hero in your sales story so their desire to hire you or to buy your product increases

2. Demonstrate the value of your offer

– Balance features and benefits to maximize your persuasiveness (without overpromising)
– Use 3 proven methods to communicate your competitive advantage so you can stop competing on price and charge more

3. Instill trust

– Apply the persuasive power of specificity so readers trust your sales story
– Use 3 types of testimonials as proof (most copywriters get this wrong)
– Avoid the types of words that can undermine your trustworthiness

4. Remove barriers

– Quash 4 different types of objections that may torpedo your sales
– Learn how to frame your pricing so people believe your offer is worth its price and press the Buy button more keenly

The Enchanting Copywriting course: Part II

The second part of this course gives you the tools to compose your sales page so you can communicate your marketing messages clearly.

What you’ll get:

– 3 templates demonstrate how to structure sales pages for products, services, and courses & books
– 8 annotated examples show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust
– Detailed guidance on the 6 sections of a sales page so you know exactly what to include:

The 4W approach to writing headlines and subheadings that captivate new web visitors
How to write an opening that engages readers emotionally
How to write heroic bullet points that communicate a ton of persuasive arguments (plus how to use curiosity to get more people to buy)
The 3 ingredients for a persuasive, concise bio (without sounding arrogant)
How to write a FAQ section (and how to avoid the mistakes many copwriters make)
The 5 final steps to a YES!—or how to overcome buyer inertia to get more sales

The Enchanting Copywriting course: Part III

In the third part of this course, you learn the 4-step copywriting process so you can write your page without headaches.

What you’ll get:

– The pre-copywriting checklist: The two types of information you must gather before you start writing
– The copy assembly process: How to assemble a persuasive sales page, even if you’re no good with words
– The 8-point checklist: How to X-ray your copy and ensure it addresses the pain points and desires of your ideal customers, so you can sell more

Testimonial:
“I feel confident I now have the right messages in place to grow my business. A rewritten email just helped me win my biggest ever project!”
-Chris Conner, Content Marketing Strategist