Introduction video (2 min)

After taking this course, you’ll:

• Have a marketing project management process that’ll help you ship more successful campaigns
• Understand the common pitfalls of a poorly managed marketing project and how to avoid them
• A framework you can follow to improve how you’re building, executing, reporting and learning from your marketing efforts.

Project management is every marketer’s secret weapon.

Have you ever felt like you were trapped on a marketing hamster wheel with no idea how to get off?

You keep writing blog posts, sending emails, shipping campaigns…without any true understanding of the impact they’re having on the business. Or worse, you don’t have clear framework for how to improve and optimize your efforts the next time around.

That’s where marketing project management comes in.

With a honed marketing project management process you’ll turn that hamster wheel into a lucrative money-making machine for your business. Marketing project management is a secret weapon for ensuring every project, every campaign and every tactic aligns with your business goals and aspirations.

This course is essential for you if …

• You don’t have a process, framework or strategy in place for project managing your marketing campaigns
• You’ve been doing things the same way for a long time but want to learn how to improve and optimize your process to get better results from your marketing efforts.
• You feel like something’s missing from your marketing…and think a project management process might be it.

This course is NOT for you if you…

• You’re happy with your current marketing project management process (or lack thereof)
• You’re already a project management expert

Designed for marketers looking to get organized, optimize and improve their marketing campaign efforts

This course is appropriate for any level of marketing expertise and everyone looking to improve how they build, execute and launch marketing campaigns.

Students should have experience building or working on marketing campaigns and projects in order to benefit most from the framework and strategies presented in this course.

Your full course curriculum

CLASS 1: What is marketing project management and what happens when you don’t do it…or when you do it wrong?

Get a framework for running well-management marketing campaigns and learn the common pitfalls of poor project management (and how to avoid them).

You’ll learn:

• The essentials of project management for marketers
• A framework you can apply right away to every marketing project

CLASS 2: Marketing project management in practice (a case study walk-through)

Look at a marketing project management process in practice with a specific case study and see the results.

This class will cover:

• A walk-through of a specific marketing project and how to implement the project management framework
• An overview of how you can take this example and apply these lessons to your own marketing.

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

Get this course and 50+ others when you sign up for CXL Institute

This course are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

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