Smashify: How to Build a Profitable Business Giving Away Products on Facebook… Without Sacrificing Your Money & Your Sanity & or Your Reputation

Smashify: How to Build a Profitable Business Giving Away Products on Facebook… Without Sacrificing Your Money & Your Sanity & or Your Reputation

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Growing a business can feel like a bit of a marathon. In some cases, it takes months to bring a business up to speed.

But does it have to take that long? Maybe not.

A well executed, but simple giveaway can help you grow your business quickly and for relatively low cost.

In this post, we’ll take a look at how to use giveaways and contests to help achieve rapid growth for your business.

The proof is in the numbers

At Shopify, we’ve run a few giveaways in the past. Every time, we’ve seen tremendous growth in not only traffic to the Shopify Blog, but to our social media accounts as well.

And we’re not the only ones who’ve had success with giveaways.

A quick Google search shows that there are plenty of different examples of businesses that have been able to grow their e-mail list, social media accounts, and sales with a quick giveaway. Here are some convincing examples:

• What I Learned from Gaining 3000 Instagram Followers in One Day
• Beardbrand’s Huge Growth with Gleam (100% Email List Growth and 400% Social Media Growth)

There are many more businesses that have achieved the same success with a giveaway. But what’s in the secret sauce that makes them so tremendously successful? How do they really do it?

Let’s take a closer look at how to run a successful giveaway and viral contest.

Note: There are specific legalities surrounding giveaways and contests. It’s important to speak to a professional that can help you determine what type of rules and regulations are in place with your local and state laws.

3 foundational must-haves for a successful giveaway

Before running your giveaway, it’s important to organize yourself and begin to put together some goals for the giveaway. Are you looking to generate excitement about a new product, or are you looking to win more sales? Are you trying to grow your e-mail marketing list, or your social accounts? What about both?

Here’s a formula that we’ve put together that will help you get started.

1. Well defined goals

Figure out what key performance indicator you’re going to focus on, and do everything to achieve that goal.

For instance, if you know that you already have a large and engaged Instagram following, why not try and use that to leverage the growth of your email list? Or, try and expand your Instagram following to your other social media accounts?

2. An exciting prize

Are you going to be giving away a new product? An entire collection? Money? It’s important to determine what the actual prize will be well before you begin.

Need some creative inspiration for what to give away? Here are some good examples to get you started:

• A limited edition product
• An entire product collection
• Product(s) from influencers in your market
• Gift cards
• Travel
• A once in a lifetime opportunity

One of my favourite examples of this is how The Fifth Watches launches exclusive timepieces the 5th of every month. In addition to that, they promote it by also giving away watches on social media, and in order to be entered to win you have to tag a friend!

3. Use partnerships with celebrities and influencers

Chances are in building your business, you’ve come across some influencers in your market. These influencers can be individuals, or businesses that have a large clout when it comes to traffic and engagement.

Consider working with an influencer in your space to help give your giveaway some extra “oomph” when it needs it. When we gave away a t-shirt business, we teamed up with some of our favorite influencers, and it helped take the giveaway to the next level!

Putting the pieces together and launching your giveaway

Now that we’ve defined the goals of your giveaway and have the basic understandings of how they work, it’s time to start putting it all together and launching it.

Use a tool to create the giveaway

There are plenty of ways to actually create a giveaway. You can simply throw together a landing page and have people share it, and pick a winner at random. But, that can be quite a bit of a headache if you have no coding experience.

That’s why I suggest using a tool to create the giveaway. There are plenty available depending on the type of giveaway you’re looking to run, but I’ve found the most powerful to be a tool called Gleam.

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