Scott Oldford – The R.O.I Method Course

Course curriculum

1. WELCOME TO THE R.O.I METHOD COURSE | START HERE

VIDEO | WELCOME TO THE R.O.I METHOD
TRANSCRIPT | WELCOME TO THE R.O.I METHOD
VIDEO | HOW TO USE THIS PROGRAM
TRANSCRIPT | HOW TO USE THIS PROGRAM
VIDEO | MEET YOUR MENTOR: SCOTT OLDFORD
TRANSCRIPT | MEET YOUR MENTOR: SCOTT OLDFORD

2. MODULE 0 | INTRODUCTION

VIDEO | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
TRANSCRIPT | SECTION 1: ROI METHOD FOR YOUR PRODUCT TYPE
VIDEO | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
TRANSCRIPT | SECTION 2: ROI METHOD FOR YOUR MONTHLY PROFIT
VIDEO | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
TRANSCRIPT | SECTION 3: ROI METHOD FOR YOUR AUDIENCE SIZE
VIDEO | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC
TRANSCRIPT | SECTION 4: ROI METHOD FOR DIFFERENT TYPES OF TRAFFIC

3. MODULE 1 | BUSINESS FUNDAMENTALS

MODULE 1 | SECTION 1: ROI MINDSET OF MARKETING & SALES

VIDEO | THE DAILY SHIFT
TRANSCRIPT | THE DAILY SHIFT
BONUS | DAILY SHIFT MINDSET OF SALES & MARKETING LESSONS
VIDEO | INVISIBLE ROI
TRANSCRIPT | INVISIBLE ROI
VIDEO | LONG VS. SHORT TERM DECISION MAKING
TRANSCRIPT | LONG VS. SHORT TERM DECISION MAKING
VIDEO | STACKING WINS VS. LETTING IT GO
TRANSCRIPT | STACKING WINS VS. LETTING IT GO
VIDEO | THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
TRANSCRIPT |THE TRUTH ABOUT MOMENTUM & IT’S MISTRESS
VIDEO | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
TRANSCRIPT | HOW THE ROI METHOD WILL ACTUALLY WORK & HOW QUICKLY YOU’LL SEE RESULTS
VIDEO | TEST, TEST, TEST & TRACKING
TRANSCRIPT | TEST, TEST, TEST & TRACKING
VIDEO | THE MARKETING & SALES HAMSTER WHEEL
TRANSCRIPT | THE MARKETING & SALES HAMSTER WHEEL
VIDEO | LOSS AVERSION
TRANSCRIPT | LOSS AVERSION
LINK TO BOOK SUGGESTION | SUPER THINKING: THE BIG BOOK OF MENTAL MODELS

MODULE 1 | SECTION 2: ROI FOR YOUR BUSINESS MODEL

VIDEO | THE IMPORTANCE OF YOUR BUSINESS MODEL
TRANSCRIPT | THE IMPORTANCE OF YOUR BUSINESS MODEL
VIDEO | GROWTH VS. PROFIT VS. WEALTH
TRANSCRIPT | GROWTH VS. PROFIT VS. WEALTH
VIDEO | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
TRANSCRIPT | THE 4-STEP BUSINESS MODEL MAXIMIZER + THE VALUE LADDER
VIDEO | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
TRANSCRIPT | THE 3 TYPES OF CURRENCY + BUILDING A 3 CURRENCY BUSINESS MODEL
VIDEO | FRONT END VS. BACKEND + LIFETIME VALUE
TRANSCRIPT | FRONT END VS. BACKEND + LIFETIME VALUE

4. MODULE 2 | RELEVANCY

VIDEO | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
TRANSCRIPT | INTRODUCTION: WHY IS RELEVANCY IMPORTANT?
MODULE 2 | SECTION 1: DEVELOP & VALIDATE YOUR OFFER
VIDEO | THE IMPORTANCE OF A GREAT PRODUCT
TRANSCRIPT | THE IMPORTANCE OF A GREAT PRODUCT
VIDEO | PAIN KILLER VS. VITAMIN
TRANSCRIPT | PAIN KILLER VS. VITAMIN
VIDEO | 4 REASONS SOMEONE BUYS YOUR STUFF
TRANSCRIPT | 4 REASONS SOMEONE BUYS YOUR STUFF

VIDEO | CARROT CAKE VS. COOKED CARROTS

TRANSCRIPT | CARROT CAKE VS. COOKED CARROTS
VIDEO | HOW TO DEVELOP YOUR OFFER
TRANSCRIPT | HOW TO DEVELOP YOUR OFFER
VIDEO | HOW TO VALIDATE YOUR OFFER
TRANSCRIPT | HOW TO VALIDATE YOUR OFFER
VIDEO | WHEN IT’S TIME TO SCALE YOUR OFFER
TRANSCRIPT | WHEN IT’S TIME TO SCALE YOUR OFFER

MODULE 2 | SECTION 2: DEVELOP YOUR METHODOLOGY

VIDEO | THE IMPORTANCE OF YOUR METHOD
TRANSCRIPT | THE IMPORTANCE OF YOUR METHOD
VIDEO | EXTRACTING YOUR METHOD FROM MIND TO PAPER
TRANSCRIPT | EXTRACTING YOUR METHOD FROM MIND TO PAPER
WORKSHEET | HOW TO EXTRACT YOUR METHOD FROM YOUR MIND
VIDEO | EVOLVING YOUR METHOD
TRANSCRIPT | EVOLVING YOUR METHOD
VIDEO | PUBLISHING YOUR METHOD
TRANSCRIPT | PUBLISHING YOUR METHOD

MODULE 2 | SECTION 3: YOUR CUSTOMER

VIDEO | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
TRANSCRIPT | WHY IT’S IMPORTANT TO KNOW YOUR CUSTOMER
VIDEO | 360 DEGREE AVATAR
TRANSCRIPT | 360 DEGREE AVATAR
WORKSHEET | 360 DEGREE AVATAR
EXAMPLES | 360 DEGREE AVATAR
VIDEO | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP
TRANSCRIPT | WHY ALL OF THE $ IS MADE IN BETWEEN THE GAP

MODULE 2 | SECTION 4: POSITIONING

VIDEO | DEVELOPING YOUR POSITIONING
TRANSCRIPT | DEVELOPING YOUR POSITIONING
VIDEO | DEVELOPING YOUR POSITIONING SENTENCE
TRANSCRIPT | DEVELOPING YOUR POSITIONING SENTENCE
VIDEO | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
TRANSCRIPT | 6 STEP PROCESS FOR YOUR UNFAIR ADVANTAGE
WORKSHEET | 6 STEP UNFAIR ADVANTAGE PROCESS

MODULE 2 | SECTION 5: MESSAGING

VIDEO | WHY MESSAGING IS SO IMPORTANT
TRANSCRIPT | WHY MESSAGING IS SO IMPORTANT
VIDEO | THE SSF METHOD
TRANSCRIPT | THE SSF METHOD
VIDEO | THE 9 P’S OF MESSAGING
TRANSCRIPT | THE 9 P’S OF MESSAGING
VIDEO | THE 9 P’S WORKSHEET EXPLAINED
TRANSCRIPT | THE 9 P’S WORKSHEET EXPLAINED
WORKSHEET | 9 POINT MESSAGING EXERCISE
VIDEO | THE SSF MATRIX
TRANSCRIPT | THE SSF MATRIX
VIDEO | THE SSF METHOD MATRIX EXPLAINED
TRANSCRIPT | THE SSF METHOD MATRIX EXPLAINED

PDF | THE SSF METHOD

THE 13 DIFFERENT TYPES OF CONTENT
VIDEO | THE 13 DIFFERENT CONTENT TYPES WORKSHEET SCREENSHARE
TRANSCRIPT | THE 13 DIFFERENT TYPES OF CONTENT
WORKSHEET | THE 13 DIFFERENT TYPES OF CONTENT
THE RELEVANCY GRID & CONTENT BLOCKS
EXAMPLE | RELEVANCY GRID TEMPLATE
VIDEO | RELEVANCY GRID TEMPLATE OVERVIEW
TRANSCRIPT | RELEVANCY GRID TEMPLATE OVERVIEW
EXAMPLE | SCOTT’S CONTENT POSTS

MODULE 2 | SECTION 6: BRANDING

VIDEO | THE IMPORTANCE OF BRANDING
TRANSCRIPT | THE IMPORTANCE OF BRANDING
BRAND VOICE, MOOD BOARD & INTEGRITY
VIDEO | BRAND WORKSHEET
TRANSCRIPT | BRAND WORKSHEET
WORKSHEET | BRAND COMMITMENT
YOUR BRAND STORY
VIDEO | YOUR BRAND STORY WORKSHEET
TRANSCRIPT | YOUR BRAND STORY WORKSHEET
WORKSHEET | YOUR BRAND STORY

5. MODULE 3 | OMNIPRESENCE

VIDEO | INTRODUCTION: WHY IS OMNIPRESENCE IMPORTANT?
MODULE 3 | SECTION 1: THE FOUNDATION OF OMNIPRESENCE
VIDEO | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
TRANSCRIPT | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
WORKSHEET | THE PSYCHOLOGY & SCIENCE BEHIND OMNIPRESENCE
VIDEO | WHY MONEY FOLLOWS ATTENTION
TRANSCRIPT | WHY MONEY FOLLOWS ATTENTION
VIDEO | CONTEXT VS. CONSUMPTION
TRANSCRIPT | CONTEXT VS. CONSUMPTION
VIDEO | THE GREAT AMPLIFIER
TRANSCRIPT | THE GREAT AMPLIFIER
VIDEO | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE
TRANSCRIPT | THE LARGEST MINDSET BLOCK FOR OMNIPRESENCE

MODULE 3 | SECTION 2: CONTENT STRATEGY FOR OMNIPRESENCE

VIDEO | THE OMNIPRESENCE CONTENT STRATEGY
TRANSCRIPT | THE OMNIPRESENCE CONTENT STRATEGY
VIDEO | USING YOUR RELEVANCY GRID CONTENT
TRANSCRIPT | USING YOUR RELEVANCY GRID CONTENT
VIDEO | DEVELOPING GREAT CONTENT
TRANSCRIPT | DEVELOPING GREAT CONTENT
VIDEO | HOW TO BE MAGNETIZING
TRANSCRIPT | HOW TO BE MAGNETIZING
VIDEO | HOW TO MEDIATE ATTENTION
TRANSCRIPT | HOW TO MEDIATE ATTENTION
WORKSHEET | OMNIPRESENCE CONTENT STYLES FOR ROI METHOD
WORKSHEET | OMNIPRESENCE & TRAFFIC GUIDE

MODULE 3 | SECTION 3: THE 4 STAGES OF OMNIPRESENCE

VIDEO | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
TRANSCRIPT | THE 4 STAGES OF OMNIPRESENCE & HOW IT WORKS
VIDEO | HOW OMNIPRESENCE AUDIENCES WORK
TRANSCRIPT | HOW OMNIPRESENCE AUDIENCE WORK
VIDEO | 4 STAGES OF OMNIPRESENCE GUIDE
TRANSCRIPT | 4 STAGES OF OMNIPRESENCE GUIDE
WORKSHEET | THE 4 STAGES OF OMNIPRESENCE GUIDE
THE 4 STAGES OF OMNIPRESENCE TEMPLATE
WORKSHEET | AUDIENCE GROUPS & OMNIPRESENCE

MODULE 3 | SECTION 4: LAUNCHING WITH OMNIPRESENCE

VIDEO | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
TRANSCRIPT | OMNIPRESENCE USING ORGANIC & PARTNERSHIPS TRAFFIC
VIDEO | OMNIPRESENCE USING PAID ADVERTISING
TRANSCRIPT | OMNIPRESENCE USING PAID ADVERTISING
VIDEO | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
TRANSCRIPT | LAUNCHING OMNIPRESENCE TO CURRENT AUDIENCES
VIDEO | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
TRANSCRIPT | OMNIPRESENCE LIVE & EVERGREEN CAMPAIGNS
VIDEO | THE 5 TYPES OF SOCIAL PROOF
TRANSCRIPT | THE 5 TYPES OF SOCIAL PROOF
VIDEO | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE
TRANSCRIPT | OPTIMIZATION & IMPLEMENTING OMNIPRESENCE

6. MODULE 4 | INTIMACY

VIDEO | INTRODUCTION TO THE 3 C’S OF INTIMACY & WHY IT’S IMPORTANT FOR YOUR SALES & GROWTH
MODULE 4 | SECTION 1: INTIMACY THROUGH CONNECTION
VIDEO | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
TRANSCRIPT | WHAT DOES CONNECTION DO FOR YOUR BUSINESS?
VIDEO | AUTHENTICITY, VULNERABILITY & EQ
TRANSCRIPT | AUTHENTICITY, VULNERABILITY & EQ
VIDEO | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
TRANSCRIPT | THE POWER OF STORYTELLING & SHARING YOUR PERSPECTIVE
VIDEO | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER
TRANSCRIPT | CONNECTING WITH THE CONSCIOUSNESS OF YOUR CUSTOMER

MODULE 4 | SECTION 2: INTIMACY THROUGH COMMUNITY

VIDEO | WHY COMMUNITY IS SO IMPORTANT
TRANSCRIPT | WHY COMMUNITY IS SO IMPORTANT
VIDEO | HOW TO DEVELOP COMMUNITY
TRANSCRIPT | HOW TO DEVELOP COMMUNITY
VIDEO | BUILD COMMUNITY WITH FACEBOOK GROUPS
TRANSCRIPT | BUILD COMMUNITY WITH FACEBOOK GROUPS
VIDEO | BUILD COMMUNITY WITH INSTAGRAM
TRANSCRIPT | BUILD COMMUNITY WITH INSTAGRAM
VIDEO | BUILD COMMUNITY WITH YOUR EMAIL LIST
TRANSCRIPT | BUILD A COMMUNITY WITH YOUR EMAIL LIST
VIDEO | SCALING YOUR COMMUNITY
TRANSCRIPT | SCALING YOUR COMMUNITY

MODULE 4 | SECTION 3: INTIMACY THROUGH CONVERSATION

VIDEO | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
TRANSCRIPT | WHY CONVERSATION IS SO IMPORTANT FOR INTIMACY
VIDEO | SOCIAL SELLING 101
TRANSCRIPT | SOCIAL SELLING 101
VIDEO | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS
TRANSCRIPT | HOW TO LEAD CONVERSATIONS & TURN THEM INTO CLIENTS

7. COURSE ROLL-OUT DETAILS

COURSE ROLL-OUT SCHEDULE
BUGS, PROBLEMS AND COURSE FEEDBACK

8. BONUSES & EXTRA’S

BONUS Q&A CALLS WITH SCOTT OLDFORD