SECRETS OF THE IRRESISTIBLE OFFER

HOW TO RADICALLY TRANSFORM YOUR BUSINESS BY CHARGING & DELIVERING 20X MORE WHILE WORKING MUCH, MUCH LESS

• How I structure offers for clients and customers that leverages my time better, while allowing me to charge $5,000 – $30,000 upfront…
• How to create a “market of one” by Framework Building and Stress Testing your offers for better positioning and uniqueness in the market…
• Why you should focus on building and scaling ONE high value offer to $300,000/month before even thinking about creating another…
• ​​The #1 mistake to avoid when creating a high value offer (HINT: Most of the internet marketing brosephs do this and it’s what causes so many complaints and angry customers)…
• How to know whether your offer will sell before you ever try and sell it (aka: pre-market viability testing)…
• ​​How to create demand for your offer by tweaking one little element that makes you unique…
• ​​​Is your audience/niche/market the reason you aren’t selling high ticket offers? This test will find out if you need to make a change to grow or stick with your current people…
• ​How to use the “Scope + ??? + Upside potential” equation to pre-validate your offer/market match…
• ​​Why simplifying what you offer will allow you to charge 10x more (and how to do it)…
• ​​How to use past client experience to re-shape and improve current offers without having to re-invent everything from scratch…
• ​Why the “Mapping The Roadblocks” exercise might just be the most valuable exercise you’ll do for your business this year (or ever)…
• ​How to borrow the skills and authority of others to deliver better results and charge higher prices…

• ​​How to use “passive income” in an overall strategy to improve your premium offer conversion rates and fulfillment…
• ​Empathetic marketing: The key to creating remarkable offers that clients are happy to pay $3k – $30k+ for upfront…
• ​​​The one thing NOBODY is teaching or doing when it comes to high value offers, and how to fulfill on them at scale without going crazy (if all you did was learn this one thing, you’d get 100x the value of this program… and you’d save your sanity too)…
• ​​A simple pricing strategy for judging the value of your high priced offer…
• ​How to figure out why your offer isn’t selling and how to fix it…
• ​​The Price Power Circle: Why higher prices are required for delivering better results (especially if you are new)…
• ​​How to run “Objecting Testing” and how to make selling your offer incredibly easy (perfect follow-up training for The One Book Millions Method funnel process)…
• How to create a high value offer you can run “hands free” without hiring a large team or cutting into your margins (this discovery saved me from becoming another 80 hour/week entrepreneur and is the key to my only working 2 days per week now)…
• ​The 3 things your offer must have if your goal is to hit 7-figures per year in revenue with high profit margins and room for growth…
• ​​How to maximize your conversions through a backward incentivisation strategy I learned from an old-timer in the direct response agency world…
• ​​​2 different ways to price your offers – and how one offer worth $30,000+ makes it easy for new clients to sign up without you having to risk future non-payments (nobody is teaching this right now)…
• ​And much, much more…