Often entrepreneurs succumb to the fallacy of “work smarter, not harder” but what do they end up doing? They end up spending all of their time working really, really hard at getting really, really smart… and spending even more time working than the average person, studying personal development, studying marketing, studying psychology…and yet they end up getting further and further away from their core. They get away from their purpose forget about the fire that launched them in the first place.

It’s like unplugging your tv, then grabbing your remote to try and find the right channel. It doesn’t make any sense. You can’t disengage from your power source and expect to coast for very long. The market is flooded with incredible books, leaders, business and entrepreneurial programs attempting to solve this problem.