ADD NEWSJACKING TO YOUR SALES AND MARKETING TOOLKIT

David Meerman Scott, founder of the Newsjacking movement, teaches the art and science of injecting your ideas into a breaking news story.

Newsjacking can work for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. This technique is already being used by nonprofits, political campaigns, business-to-business marketers, and even individuals.

People you will meet in the course have generated thousands of new sales leads by newsjacking. A few have made millions of dollars by using the ideas taught here. Some of generated thousands of news stories about their company. It can work for you, too.