Ben Adkins – Video Ad Blueprint 2016

Section 1:
How to seize video advertising opportunities
In this session, you will learn:

The secret to why Facebook likes video ads
Over the past six months, Facebook has made significant changes to the way videos are displayed in news feeds. Understanding the changes and how they work can be of great benefit. Exactly what happened and how it can be used internally for business advantage.
Best video ad types for selling digital products, software, and memberships
There are very specialized Facebook video ads that need to be created to sell digital based products and software. Make the correct settings, access the template and create this type of video ad yourself.
Best video ad types to sell physical products to your viewers
Selling physical products with video advertising is a completely different story. You need to use a very special type of video ad. Learn how to compose this video and quickly create it without using specialized equipment.

Value: $ 499.95
Section 2:
Video advertising lifter system
In this session, you will learn:

Video advertising best practices
In this section, you’ll learn about the best ways to time your videos, the three main things each video ad must do, and other best practices you’ll never know before running your ads. In this section you can skip that learning curve altogether.
What is a lifter video?
Facebook is not the place to try for sale. If you choose to post video ads, you must use what is called a “lifter video”. This section explains what it is and why it’s so important when running video ads on Facebook.
How to Make a “Case Study” Lifter Video
This very special kind of video is very effective at selling digital products, software, memberships, and even the right kind of physical product. In this section, you will learn how to determine if this is a good video for your business and how to set it up from scratch.
How to Make an Unpack Lifter Video
This very special kind of video is very effective at selling physical products that don’t fit into the “problem solving” category. In this section, you will learn when to use this video and how to make it.
How to use video ad slideshow feature
Facebook has a very special feature that allows you to create a video from a series of images. In this section, you’ll learn when to use it and how to easily create (and keep converting) your video.

Value: $ 199.95
Section 3:
How to target video ads
In this session, you will learn:

How to target core video ads
Learn the key tactics for targeting your audience within Facebook’s Ad Manager. It ensures that your video ads are displayed and ultimately gives you formulas you can use over and over to connect with your audience (and set them to be buyers).
How to recycle videos for new viewers
One of the most powerful features of video advertising is the ability to use video advertising to engage and connect with people. With this Genius Tactic, you can connect one video as if you were talking to multiple viewers directly.
Video Advertising SMART Retargeting
One of the most powerful ways to use video ads on Facebook is to show your video only to those who have already seen a particular page on the web. We walk through that tactic and make sure you are ready to take advantage of this killer method.
10 second budget saver
It’s easy to understand how one click can save you a lot of video ads (this is a silly little hidden feature that makes a big difference).

Value: $ 299.95
Section 4:
How to track the effectiveness of video ads
In this session, you will learn:

Basic video ad tracking
This video gives an inside view of how to track everything so you can see which ads are the most effective and which ones kill you quickly. This one section is worth the full cost of the video ad blueprint because of the savings you can save after watching.
Track key actions
Learn how to track actions like opt-in and video watches across the funnel. This allows users to move intelligently within the funnel and fix weak spots in the video ad funnel.
Tracking with multiple sales
You’ll also learn how to see which video ads are actually selling. This is important because some videos have a high number of views and engagements, but may not lead to real sales. Learn how to make sure your video advertising campaign is actually paying off.

Value: $ 299.95
Section 5:
Cool stuff that doesn’t fit anywhere else
In this session, you will learn:

How To Create High Conversion Instagram Video Ads For Your Business.
Immediately incorporating everything you’ve learned in this course to run high conversion ads