Ryan Rodden – Rock N’ Roll Rich Snippets

I’ve spent the last two years messing around with schema.org and structured data.

I created this course because I felt that it was badly needed for many SEOs.

It’s the course I wish existed when I started.

What is structured data?

What are rich snippets?

Get other products by Ryan Rodden right now!

The ultimate roadmap to structured data, rich snippets, and schema.org.
Class Curriculum
Updates, New Features, & Tips
June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)

Introduction

Let’s Rock (20:07)
Understanding the Knowledge Graph (7:30)
Google Trends Exercise (8:45)
Schema.org Introduction
Navigating the Dreaded Schema.org (2:44)
The Full Hierarchy (14:24)
Schema.org Extensions – What Are They? (7:25)
Schema.org – Understanding Properties – Very Important! (10:21)
Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
Types of Code Used to Create Structured Data (11:24)
Google Structured Data Guidelines (7:27)

Building JSON-LD Code

Let’s Build Some Code with JSON-LD (11:05)
Building JSON-LD Continued (15:10)
How to Use JSON-LD Brackets (9:51)
JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
How to Perform a Knowledge Graph API Lookup (11:43)
Let’s Take a Look at WikiData (8:15)
MusicBrainz – Another Semantic Example (2:01)
Interesting & Unique Properties (13:41)

LocalBusiness Walkthrough

LocalBusiness JSON-LD Code (7:07)
Adding LocalBusiness Markup to Your Site (13:31)
Let’s Code – OpeningHours (8:15)
Let’s Code – ContactPoint (8:34)
Where the Action Happens (8:28)
Marking Up Multiple Departments (3:21)
How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
Weird & Possibly Outdated Search Console Errors (2:39)

Recipe Walkthrough

Recipe Results with Image Over Time (0:51)

Event Walkthrough

Examples, Guidelines, and Walkthrough (7:45)
Creating Your Event Code (11:12)
Example Results in Google (1:04)
Example Results in Google – Refreshing Dates (0:49)

Products

Product Guidelines (16:33)
Let’s Code – Building a Product (11:52)
Product SERP Results (1:35)
April 10th Product Snippets Image Announcement (3:02)

Articles

Article Guidelines (12:23)
Building the Article Markup (9:07)
Pushing the Boundaries
The Way I Think About Structured Data (10:09)
“Hybrid Mutant” Schema (7:41)
Imposter! (4:35)

Encore – Tips & Bonuses

Crunchbase Semantic Associations (4:31)
How to Get a DF Link from Metallica.com (1:17)
Recommended Resources (2:38)
WordPress Security Tips (14:25)
Link Redirect Trace Plugin (2:39)
Google Structured Data Partner Only Features (3:12)
Google Patent Reading Tips (3:50)
The Pity Link Method (4:17)
Social Media Tools – Copromote & Quuu (4:09)

Final Bow

Is 90% of Available Schema.org Currently Useless? (11:49)
The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)