Ray Edwards – Copy Academy

Here’s the truth: most people find writing sales copy intimidating.

You need to write persuasive sales copy. But is it possible to sell without being “salesy”?

Yes! Anyone can write friendly, heart-centered, yet persuasive sales copy, when you follow the carefully constructed system you’ll discover inside The Copywriting Academy.

Here Are the Proven Secrets of Writing Copy That Sells More Of Whatever You Sell.

If you aren’t yet making the “big bucks” in your entrepreneurial business. if your solo professional practice isn’t providing you with the freedom (and profits) you dreamed of. if you want to finally turn it all around. if your platform isn’t bringing you income. or even if you’re doing well but just know there is more.

I’ve got good news: the Copywriting Academy online learning experience explains why.and what you can do about it. This 100% online learning experience is right for you if:

How To Write Copy That Sells. Without Selling Your Soul

Let’s face the facts.

You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!

That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.

To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.

Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive communication.

It represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.

Communicating this convergence is the heart of powerful copy.

Before you disregard that as nice-sounding poppycock, stick with me. Consider this.

Here’s the Cost of Not Solving the “Copywriting Problem”.
What’s the potential cost of not solving your copywriting problem?

Everything.

That can be the cost of not solving your “copy problem.”

Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.

It’s easier to understand the reason a web business fails if we first understand how it got messed up to begin with. Here’s how it happens for most online businesses:

That same someone plans their businesses carefully.
Then they slap up a website. usually a free one they got from their host, or one their nephew made them. And
then they wait for the orders to roll in.
Guess what happens next?

Nothing, that’s what.

Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.

Is It Possible You Are Only One “Salesletter” Away From Freedom?

One of my copywriting colleagues says “you’re only one salesletter away from wealth”.

I happen to think that’s true.

But let’s even tone it down just a bit.maybe believing you’re a “salesletter away from wealth” is a little too much of a stretch for you.

Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.

Think about that: could one salesletter give you the freedom to quit your day job?

Could one successful sales letter pay off your debts?

Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online. I call Copywriting a “Master Skill”.