Matthew Edgar – Using Analytics to Inform Product Design

The online product performance data is everywhere,but how can product managers make it work to improve market reach and product use?To do this, you need to know the available metrics, the most effective analytics tools, and why some metrics are more beneficial than others.This video series serves as a guide, showing the key tools and indicators.From initial discovery through onboarding and repeated use, you will discover different ways to explore the product funnel and measure and understand each step of the product as it passes through the funnel.This includes how to use Google Analytics and Hot Jar to measure a specific way users interact with the product.Google Search Console to help users understand what they are thinking and how to find your product;and also a variety of other tools, tricks, and techniques to help them understand your data, uncover powerful insights, and optimize your product and reach.

Understand the product funnel and its critical role in analyzing product performance and user needs
Discover the best way to track product performance and user interactions using Google Analytics
Learn how to use Google tools such as attribution modeling, event tracking,acquisition, and action reporting
Explore Google Search Console and learn how to identify user expectations for your product
See how tools like Hot Jar and Crazy Egg help you visualize and understand user engagement

Internet marketing courses

Digital marketing is a marketing component that makes use of internet and online-based digital technologies such as desktop computers.
Mobile phones and other digital media and platforms for advertising products and services. Development in the 1990s and 2000s
Brands and companies have changed the way they use technology in marketing.As digital platforms become more and more integrated into marketing plans and everyday life、
As people began to use digital devices instead of going to actual stores, digital marketing campaigns became popular.
Search engine optimization (SEO), search engine marketing(SEM), content marketing,influencer marketing,content automation、
We offer a wide range of services including campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising.、
E-books, optical discs,and games have become commonplace.Digital marketing extends to non-internet channels that provide digital media such as television.
Mobile phones(SMS and MMS), callbacks, and ringtones for pending phones.The expansion of non-internet channels distinguishes between digital marketing and online marketing.