Facebook’s custom ad reports give marketers powerful insights into the performance of their advertising. But are they being used properly, if at all?

After this session, you’ll walk away with the following:

• Mastery of effective naming conventions to make analysis most efficient
• Mastery of what metrics are required by objective
• Mastery of report breakdowns by age, gender, country and placement
• Mastery of how to use custom reports to optimize advertising
• Five saved reports, designed for specific objectives

You can learn invaluable information regarding your own audience and the audiences of your competitors through the use of Audience Insights. You can apply this information to run advertising that reaches your target customer, leading to profits.

After this session, you’ll walk away with the following:

• Mastery of data and charts available within Audience Insights
• Mastery of audience analysis of your own fans, customers and website visitors
• Mastery of analysis of your competitor’s audience
• Mastery of isolating the key characteristics of your target audience
• Five saved audiences that you can use for targeting your ideal audience after the workshop