Jeff Sauer – Master The Full Stack of Google Marketing

Sale page : Jeff Sauer – Master The Full Stack of Google Marketing

Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you’ll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you’ll learn in this course:

Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1

Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget

Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics

Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads

Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt 

Set yourself apart from the pack with your Data Driven Google Ads Mastery certification

Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever

 

Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

What you’ll learn in this course:

Leverage our 30-day system to make rapid improvements in your marketing capabilities

Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions

Become a strategic thought-leader for your marketing team

Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs

Automate your reporting so the answers you need are always in plain sight

Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs

Own a set of skills that will become more and more in demand as digital marketing advances

Set yourself apart from the pack with a Data Driven web analytics certification

Enhance your marketing credentials by earning your Google Analytics certification

What you’ll learn in this course:

Save time and money tagging your website, while reducing tracking errors

Upgrade your analytics using three GTM power tools – tags, triggers and variables 

Add 70+ advertising and analytics tools to your website using code-free tag templates

Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts

Measure the real value of your advertising campaigns using conversion pixel templates

Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot

Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development

Simplify your analytics, while getting direct access to better data to make better marketing decisions

Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

What you’ll learn in this course:

Create reports that focus on the information your business needs to grow

Simplify your data-driven marketing strategy

Use Google Data Studio to save hours of time on reporting

Consolidate your most important metrics into one dashboard

Deliver reports that build trust with your clients, and inspire your team

Automate your reporting using Google Data Studio and other tools

Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more

Use our ACES Framework to design a marketing strategy that matches your goals

Identify and track KPIs for every stage of your marketing funnel

Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports

Build a live dashboard that reports on your entire marketing funnel

Capture, communicate and share your marketing vision using Google Data Studio

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