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What You Will Learn in This Self-Paced Course:
Video Modules #1:
Foundations
Business Manager: Learn how to STOP boosting, and start building REAL conversion, dynamic, and retargeting campaigns.
Campaigns + Ad Sets + Ads: We break down the 3 layers of FB ads, and provide step-by-step instructions on how to build and structure these.
Facebook Ad Lingo: You know CPC, Here dive into CPA, CPM, CTR.
The Facebook Pixel: Learn the difference and placement of the base code, pixel events, and why they are CRUCIAL to converting and retargeting.
Facebook Audience Mining: Learn how to take targeting WAY beyond cold interest groups
LIVE CAMPAIGN BUILD: Follow along as we build out a full campaign. From Top of Funnel Videos to Bottom of Funnel Retargeting.
Tracking Your Conversions: Bring your pixel knowledge into ads insights to reveal the trends of your ecommerce sales.
Video Modules #2:
Conversion Hacking
The Conversion Ladder: Learn how and when to use Facebook’s purchase, add to cart, link click, optimizations and more.
Scaling Campaigns: We’ve got you making SALES! Here is how you scale the operation without breaking your optimization and increasing your CPA.
Industry Benchmarks: We reveal ecommerce benchmark conversion rates, CPCs, CTRs and more for online stores.
Facebook Audience Mining: Learn how to take targeting WAY beyond cold interest groups
Mapping Your Funnel: We show you the EXACT ecommerce funnel to start with and GIVE YOU the plug and play funnel map.
Complete Funnel Walk-Through: We walk you step-by-step through a killer ecommerce Facebook funnel and show you how to implement for yourself.
Video Modules #3:
Support
FREE Facebook Ads Consulting: Every course purchase comes with a free consulting call to discuss how to implement these Facebook Ad techniques in your own business.
Free Access to a Community of FB advertisers: Reach out to peers and other badass FB ecommerce gurus.
Support Line: Want more personalized ecommerce ads strategy? In the support module we provide a direct line to FB ad pros.
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