Digital Marketing Specialist

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The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

About the program

What are the course objectives?

The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

What skills will you learn?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This course will help you to:

• Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
• Become competent in planning, managing, and executing integrated multi-channel campaigns
• Lead digital marketing teams and digital marketing initiatives for your organization
• Understand how digital marketing disciplines all work together and how to optimize your use of each one

Who should take this Digital Marketing Specialist Masters Program?

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

• Marketing Managers
• Digital Marketing Specialists
• Marketing or Sales Professionals
• Management, Engineering, Business, or Communication Graduates
• Entrepreneurs or Business Owners
• Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

• The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
• In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
• In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
• Average annual salary in the US is $111K – $153K

What does a Digital Marketing Specialist do?

A digital marketing specialist is a 360 degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company’s product online by integrating various promotions to get the company’s message out to prospects.

What is the workplace of a Digital Marketing Specialist like?

A digital marketing specialist is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains – SEO, SEM, PPC, social media, email and content. A digital marketing specialist is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.

Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining next steps for improving  campaign performance. A specialist should be highly proficient in analyzing data to better understand the market and customer landscape. One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation. The digital marketing specialist is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks and customers.

What is the Mimic Pro Simulation included in the program?

The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.

How do I earn the Masters Program certificate?

When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will prove your skill set as a Digital Marketing Specialist.

Learning path

Course 1 : Digital Marketing Certified Associate

The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimi zation (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Course 2 : Advanced Web Analytics

In this Advanced Web Analytics certification training, you will master the critical elements of web, social, mobile and content analytics to optimize your organizati on’s ability to make highly informed business decisions. You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course. Enroll now to become a data wizard and give your company a competitive edge

Course 3 : Advanced Search Engine Optimization (SEO) Certification Program

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many face ts of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Course 4 : Advanced Pay Per Click (PPC) Certification Program

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by in dustry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

Course 5 : Advanced Social Media Certification Program

The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced cont ent marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

Get Ahead with Simplilearn’s Master Certificate

Earn your certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you’ve gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it – tell your friends and colleagues about it.

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