CJ Lyons & Joanna Penn – How To Find Readers Market Your Book

What you will learn in this course:

The prerequisites you need to have in place before you start marketing

Author brandingWhy authors need to know about marketing, and not leave it to publishers or other professionals

Should you start marketing before you have a book ready?

The pros and cons of ongoing marketing vs a launch process

Why understanding yourself is critical to deciding what marketing tactics to use

How to understand where your book fits and how that affects marketing decisions

How physical book signings work for marketing

How to decide on your author brand and why it’s important, with examples using big name authors

What is an author platform anyway?

How to start marketing without a ‘platform’

How using the right metadata on your book sales pages can affect your sales and ranking

Prophecy Joanna Penn next to Lee Child

Prophecy with Lee Child on the Action Adventure Bestseller List

How to help your book sell itself through effective copywriting on your Amazon or other booksite page

Using pricing as a marketing tool, as well as a case study with KDP Select

The importance of book reviews and how to get them

Is it worth using paid advertising and which are the best services?

Is it worth hiring a publicist?

Is traditional media worth pursuing?

Author on Channel 9 TV

Joanna Penn at the Channel 9 studios, Brisbane, Australia

Tips for radio, TV and press releases

What can you learn from Amazon bestsellers who didn’t have an online presence?

How to find readers online and connect with them effectively

The importance of ‘know, like, trust’ and authenticity for online marketing

The most important parts of your author website and how to build it

How to use audio and video for book marketing, including book trailers

A breakdown of a book launch including timelines and lessons learned

How to use Goodreads and giveaways

Marketing tips for real-life offline networkinsocial networking for authorsg

How to build an email list

How to use Twitter effectively

How to use blogging for content marketing

What’s the most effective use of your time