WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl

• Create a workflow that will organize you through the next 6 weeks of coaching
• Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
• Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
• Begin building your winning approach for the media

WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION

• Raise the bar on how you create quality content that benefits readers
• Customize your content for outlets even if you’ve never worked with an outlet before
• Master the subtle art of business or brand promotion in your writing
• Avoid the traps of self-serving writing

WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES

• Take readers from the page back to your website
• How to monitor and capture new leads

When it’s over, you will have a full system in place that will allow you to use PR as a strategy to boost your authority and credibility in your space, get qualified leads and gain paying clients.