Be the storyteller, not the tripod

Nobody wants to be told what to shoot, where to stand, and how to put things together. Nobody wants to be a tripod. Your perspective is the single most important thing you can offer a client. Muse helps you develop your perspective by understanding the core storytelling principles while showing you how to express your creative vision with rock-solid conviction.

Muse helps you turn your clients objective into a powerful story that delivers results

Muse will help you clarify your client’s intent, and then guide you in strategically developing content that delivers on that goal. Three process milestones ensure all stakeholders remain clear on what’s happening and why.

a clear process empowers you to create with more clarity and intention

Gone are the days of over-shooting to ensure you’ve ‘got it’ or trying to find a story in post. The Muse Process helps you get crystal clear on the goal behind the story, who is to be featured in it, and the story structure.

Take your understanding of story beyond just a buzzword.

The Muse course comes completes with hours of professionally produced tutorials broken down into fifteen tutorials. You’ll also get real-world case studies, downloadable recaps, and worksheets.

Here’s a small sample of what you’ll learn:

Learn The Big 3 Things that ensure an irresistible character

Whether you’re shooting a doc, commercial, or a wedding–knowing how to develop the people in your film into strong characters is an essential skill. Having strong characters is critical part of creating a story that is emotionally felt.

Learn The 6 moments in your plot that make all the difference

Developing a strong story structure is one of the most challenging elements as a storytelling. We’ve drawn on the teachings of Aristotle, Freytag, and Campbell to put together the most accessible blueprint for developing an engaging plot.

here’s what comes in the collection

you’ll get instant access to all of these

plus we’ll ship these off within a couple days

The nearly 300 page Muse Process book. The perfect offline companion.

An 11×17″ Canvas Muse Poster. A powerful reminder of the process to share with your collaborators.

mastering any craft is tough. that’s especially true of storytelling.

Check out this video and then scroll down to learn more about the resources included in the Master Collection.

MASTER THE 6 CORE TECHNIQUES OF REMARKABLE INTERVIEWING

If we want to get something different—something deeper—out of our interviewees, then we need to be ready to do something different.

The ‘Golden Rule’ of Interviews

This one idea, when mastered, will revolutionize your interviews.

The 6 Core Interview Techniques

Actionable, accessible, and instantly applicable.

Overcome Common Interview Challenges

Answers to short? Too long? Just not getting the right energy?

lEARN HOW TO TELL THE TWO STORIES CRITICAL TO NONPROFIT SUCCESS

Whether your delivering a talk, writing a blog post, launching a campaign, or making a video–understanding these two stories, and how to tell them, will create incredible connection with your nonprofit.

The Origin Story

The story of how a nonprofit came to be. This story helps to attract people (donors, volunteers, etc) to your nonprofit.

THE IMPACT STORYThe story of the work the nonprofit does and the impact it has on people. This story helps to raise funds by connecting your audience to the real people you’re helping.

THE STORY YOU TELL IS FAR MORE IMPORTANT THAN THE PRODUCT YOU SELL.

DEVELOP YOUR BRAND’S DEEPER WHY.

Develop your brand’s clear and tangible purpose. As Simon Sinek says “People don’t buy what you do, they buy why you do it.”

IT’S TIME TO STOP SELLING AND START TELLING.

Nobody likes selling. But we all LOVE a great story. We’ll show you how to create a deep connection by telling your brand’s story.

STAND FOR SOMETHING MORE.

Your ability to clearly articulate your brand’s mission is a sure way to engage potential clients and attract team member