Dan Kennedy – Pets Promotions

Description

Swipe File: Turn Your Pet Into A Mini-Celebrity That Prospects and Customers Eagerly Look Forward to Receiving Updates From.

Details

Could Your Marketing Use More “Bark” – Learn how pet promotions produce profitable results consistently, predictably and reliably!The Ultimate Pet Promotions library is comprised of a cornucopia of newsletters, sales letters, online and offline pieces, postcards, contests, faxes and even a member of Bill Glazer’s family. Each example is clearly prefaced by the originator. The Swipe Files included on the CD shows tested and proven ways how you can unleash the power of Pet Marketing to connect with your customers, boost your response rates, and overcome the #1 challenge facing Marketers today, increasing readership. Everybody seems to understand the POWER of pets, but did you know these three Pet Facts?

• Pet Fact#1: 63 % of American households has a pet, according to the American Pet Products Manufacturer’s Association
• Pet Fact#2: Over 50% of all pet owners would rather be stranded on a desert island with their pet, not another person!
• Pet Fact#3: An estimated 1 Million dogs in the United States have been named the primary beneficiary in their owner’s will

Using pets is a fantastic way to endear your audience to you. Opening up and sharing a piece of your life makes you more interesting. It’s a wonderful catalyst to legitimize your business. This is a simple and proven tactic. Even corporate America utilizes pets. Remember Morris the Cat, Smokey the Bear and Charlie the Tuna – Perhaps more familiar and most recently: Geico’s Gecko or Yo Quiero Taco Bell’s Chihuahua.

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